Qi Yu

Qi Yu

Assistant Professor of Marketing at Singapore Management University

Publications

Iyengar, Raghu, Park, Young-Hoon, & Yu, Qi (2022). The Impact of Subscription Programs on Customer Purchases. Journal of Marketing Research, 59(6), 1101–1119.

Working Papers

More than Match-makers? How Do Influencer Management Systems Affect Content Volume and Variety (with Ersnt Osinga), revise and resubmit at Journal of Marketing Research

Organic Content, Embargoes, and Quality Obfuscation: Evidence from the Gaming Industry (with Zhe Lin)

The Dark Side of Adding a Category: Will Existing Ones “Pay the Price” (with Ron Berman and Eric T. Bradlow)

Does Privatization Lead to Lower Prices: Evidence from the State of Washington’s Liquor Markets (with Ron Berman and Eric T. Bradlow)

When Money Mutes Mission: Platform Monetarization Policy and the Supply of Sustainability Content

From Aversion to Activation: The Impact of AI-Posted Content on User Contribution Quantity and Quality (with Peng Luo, Ying Chen, Banggang Wu, and Yongqiang Li)

When Crowdfunding Meets InDemand: A Dynamic Model (with Haoyu Yuan, Dandan Qiao, and Qiang Wei)

Selected Work in Progress

Search Advertising for Product Portfolios (with Yichen Wang, Sandeep R. Chandukala, and Ernst Osinga)