Welcome! I am an Assistant Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University.

My research examines how novel technologies and digital environments reshape firm strategy, consumer behavior, and broader market outcomes, using large-scale data. My research has appeared in Journal of Marketing Research.

Prior to joining SMU, I obtained a Ph.D. in Marketing from the Wharton School, University of Pennsylvania, and a B.A. and an M.A. in Economics from Tsinghua University.

Here is my CV.